Apple launched its Apple Intelligence AI platform with the iOS 18.1 update, bringing powerful AI capabilities to iPhone, iPad, and Mac devices.
Key features include writing tools (rewriting and summarizing text), smart notification summaries, Image Playground for image creation, Genmoji for custom emoji generation, and a smarter Siri with on-screen awareness.
The platform's most important feature is its privacy-first approach — many AI models run entirely on-device. When cloud processing is needed, Apple uses its "Private Cloud Compute" technology. Additional languages and features continue to be added throughout 2025.